PDF Ebook Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing), by Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing), by Del I. Hawkins, Roger J. Best, Kenneth A. Coney
PDF Ebook Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing), by Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
- Sales Rank: #12096113 in Books
- Published on: 1997-08-19
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x 8.50" w x 1.25" l, 1.10 pounds
- Binding: Hardcover
- 784 pages
Most helpful customer reviews
3 of 6 people found the following review helpful.
Great college text: Clear, concise and relevent
By Nick MacIlveen
If you're interested in Consumer Behavior, grab this book. The writers of Consumer Behavior seem to have the student of all ages in mind. For both undergraduate to MBA programs, I felt the content (from case studies to psychological buyer behavior), lives up to its name.
The premise of the book: how understanding buyer behavior influences overall strategy.
If you're looking for a self-tutorial in Consumer Behavior, this is it.
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