PDF Download Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place (Business Enterprise), by James
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A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ""DIY"" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.
- Sales Rank: #4579969 in Books
- Brand: Brand: Kogan Page
- Published on: 2008-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.14" h x .70" w x 6.32" l, 1.10 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
""Deserves a spot in any business library."" -- The Midwest Book Review
About the Author
James Hammond has over 30 yea
Most helpful customer reviews
1 of 2 people found the following review helpful.
Exploring how brands make a grand mark in people's minds
By Midwest Book Review
Coca Cola, Kentucky Fried Chicken, Fruit of the Loom - all names which provoke images to consumers. "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" examines how brands are is essential to the business of anyone who wants to gain a strong market share. Exploring how brands make a grand mark in people's minds and how to use those emotions to sell one's product, "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" is highly recommended for any community library business collection and anyone who may have to manage a brand.
1 of 2 people found the following review helpful.
business
By Yasuhiro Ito
Very much useful and interesting, because this is emphasizing the importance of emotional aspect of brand.Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise)
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